Testicular cancer is on the rise; especially amongst young men, many of the indicators and risks associated with Testicular cancer are also indicators and risks for general health and wellbeing.
It is well known that boys and men don’t engage with health checks. Ignorance is largely present in this target audience, because they are generally unaware of issues of their health, reproduction and mortality; men let fear and embarrassment stop them from looking after their own health.
A change is needed because this current approach to their own health is literally killing young men and boys; it’s a matter that should be of concern to everyone, men & boys, woman & girls alike. It appears that men feel they must wait until they are collapsing before they get the courage to see a GP; as they believe symptoms will just ‘go away’.
Males fear what the doctors or more to the point “what the doctor might discover”, viewing illness as a weakness. The ability to detect the signs and symptoms of illness (cancers in particular) early, act upon it and take action is a sign of courage.
Through the work we do within the PSHE agenda we combine an interactive and fun lesson with all the facts and information need for the seriousness of cancer itself, by using humour as a tool to engaging with the particular audience about a subject they may feel potentially awkward or frightened talking about, Makes them feel relaxed and comfortable about the situation.
The message “Have you checked for lumps?” has great scope in the executions available and still pushes the core message to the audience making the young men aware that testicular cancer is an easily detectable and highly treatable disease, it is reinforced by being presented with a real life young person who has survived themselves.
We believe real life experiences go beyond the visual aspect, of a presentation and targets the specific audience, triggering an emotional connection and changing their perception about the word CANCER improving their lives, not only while they experience it.